In today’s newsletter I’ve written something important for you because it breaks down my fundamental thesis that the future of work is entrepreneurial. It is also important because it offers an example of the kind of writing I believe you too, as an Authority Entrepreneur, should and can produce.

I’ll share exactly why, and how, in this free masterclass.

If YOU want to write more impactful, heavy hitting content that builds authority and in turn, grows your business, join me next Thursday 9th October.

​If you’re an independent founder, coach or consultant selling services based around your expertise, then how you think is your unfair advantage. It’s what commands top rates and gets you fully booked… if you can share your thinking externally, that is.

I’m very excited to be putting together this to show you how to exactly that. Sign up to join us (it’s free).

If the 9–5 dies, will self-employment save us us all?

A Deep Dive on why jobs are disappearing and entrepreneurship is future of work
(plus your plan to prepare for it)

If you work for yourself (or are thinking about it) that’s not as much of an original choice as it once was.

The future of work is entrepreneurship. But if you’re rolling your eyes at another “AI is here to steal your job” post, then unroll them.

This post will dig into why this shift is happening (there are a myriad of factors), shares some of the important (if scary) implications of this workforce shift and offers some of my tried and tested advice for surviving what comes next.

Keep reading to understand:

• The hidden forces dismantling the 9–5… and why the “AI took my job” story is by no means the full picture

• The harsh truth about self-employment: freedom without a safety net can be a trap, and many aren’t ready for it.

• The make-or-break habits that will decide who actually thrives in this new entrepreneurial era — and who quietly burns out.

Don’t forget! If you want to leverage long form writing to grow your Authority? Sign up for the free masterclass next Thursday, and learn exactly how.

You’ll define your most urgent and important idea (OBI), your Hero Piece, Distribution and get access to my Not -Too-Cheesy-Cheatsheet for soft selling.