Reflecting on a big July, and a quieter August incoming

A more personal update email for you today. July has been… big.

I launched two group programmes and my Spanish boyfriend got his debut.

Launch #1: My boyfriend

A hard launch I didn’t plan on being quite so successful.

A hack for attention online: announce finding love as a 30-something year old woman!

Now, as I continue to leverage my love life for the necessary attention I need to reach my business goals (only half joking)… allow me to share the other recent launches and some updates for August.

Launch #2: The Practice, now complete.

This was a big one. The Practice represented a new programme, and a new way of working with clients and took months behind the scenes. We hit the target of 12 founding members and I’m pretty thrilled about who’s inside.

Aside from the sales and marketing push that goes into building a new offer and getting everyone lined up, clear and excited to start something at the same time, The Practice launch coincided with building out an entirely new platform infrastructure across my business, introducing team members, and creating a whole new curriculum for TP members.

The Practice doors are now closed now and will reopen in the Autumn. If you're an experienced coach or consultant building your practice based on the depth of your thinking (long form writing, frameworks, your unique approach) join the waitlist to stay in the loop. It’s fast becoming my favourite thing I do.

Launch #3: Authority Club, ongoing.

Authority Club has been running since January 2024 and today is its 5th iteration.

Unlike some traditional cohort models, members are welcome to go at their own pace as trainings are on demand accessible over six months. Alongside, there are two live calls per month: one to get support from me, and the other from your peers.

Authority Club is best suited to coaches and consultants in the process of defining their positioning, One Big Idea, and how they’ll set up their client acquisition systems.

It’s also the most accessible entry point into my world: £499 for six months.

If this support has been on your mind, now's the time (kick off is recorded if you can’t make it live today). Check out testimonials from previous rounds here and some of the incredible websites and brand positioning of some of our 60+ alumni here.

What’s next?

That’s all the launches, I think three is enough for one month.

With my birthday this Sunday, two new group programmes in motion and a summer in Mallorca with the man and family visiting…

I’ve decided to take a break from this newsletter for August.

Something I’ve never done before, but much like the clients I’m supporting I too am revisiting my website, brand, touch points, content strategy and want some space to make those decisions and changes. One of those is likely a new newsletter platform, too.

I’m excited to focus on the clients on the books right now, and some of those changes.

My books are closed for new clients until September, so if working with me 1-1 has been on your to-do list, get in touch here to reserve a spot when they reopen.

Or if being inside Authority Club appeals, you are not too late, hit reply if you have questions, or secure your space here.

If you want to do some summer reading, my newsletter archive is here. Catch up on weekly editions from this year here:

And if you have any summer reading recommendations for me, I’m all ears!

(Taking a few days off this weekend for my birthday and hope to be horizontal on a sun lounger for them 😎)

Thanks as always for reading.

Until September!

Ellen

Ellen from The Ask is brought to you by Ellen Donnelly, Founder of The Ask, offering strategic business coaching & mentorship to Authority Entrepreneurs ready to grow a profitable business in a way that feels true to them.