ICYMI: Ellen from The Ask

It’s been a busy month here at The Ask, thanks for bearing with me during the launch of Authority Letters! Doors closed Monday, and we kick off next week. If you missed out, you can join the waitlist for 2026, and I’ll keep you in the loop about how this November cohort gets on!

💌 A quick note: some of you may have experienced glitches updating your email preferences during the launch. Some teething issues learning this new platform, so I really appreciate your patience. Though I promise any sales emails from me are always in service of helping you build a stronger Authority led business!

This Month’s Newsletter Round Up

1/ A deep dive (one of my Hero Pieces), on how why the future of work is entrepreneurship but why I don’t necessarily see that as a good thing for everyone.

READ: The 9–5 is dying, but self-employment isn’t a panacea

2/ Are you an Authority Entrepreneur? This post offers my definition, and a checklist to find out if you are.

READ: Authority Entrepreneurs Write Long-Form Content

3/ Social media usages has been declining steadily. But what does that mean for those of us who use these platforms to build demand for our self-employed services?

READ: How to do ‘marketing’ when social media is dying

4/ An Interview with expert guest Dr Mara Einstein, a marketing critic who has a lot to say about the role of entrepreneurship, influencers and coaches in today’s world.

READ: "If they promise you $10k months: run, don't walk, the other way"

Community Conversations

Highlights from the wider community worth your time.

• In my chat with Creative Director Michele Kasl, we talked about how trust is often what separates consultants who convert from those who don’t. She’s kindly created a free website audit for readers, to help you see where your site might be losing that trust. Get the audit.

• The talented Selena Coles, Authority in community, networks, collaboration and money has put together this round up of Remote Jobs for people who also work in the community and gathering spaces.

• I’m in a newsletter community with Matt Gira, who’s just finished his deep dive into how self-funded founders can reach $250k revenue. Grab a copy of the 64 founders he’s analysed.

Work with Ellen

Support with your Authority led business before the year ends.

• 2026 Vision & Goals Session: A powerful workshop that’s had previous attendees launch businesses, move countries, have babies…be careful what you wish for because it might just happen. Earlybird 30% off pricing available.

• Are you ready to become KNOWN in your industry?
  Let’s work together 1-1 for six months. You’ll nail your positioning, build a powerful presence in line with your purpose and reach your growth goals. 2 spots opening up November. Learn more & book a free call. 

• If you want to work on your Authority, doors for The Asks’ signature membership for coaches and consultants, Authority Club, are reopening soon. Register your interest to be first in the know and access the best price point and offers when we reopen.